Getting favorable press is a very effective way in raising any lawyer’s profile. And that is good for developing business. Among my top ten marketing tips, I’ve put “Take a Reporter to Lunch” as No.8.
This tip came to mind when I saw tomorrow’s meditation in 365 Marketing Meditations: Daily Lessons for Marketing & Communications Professionals by my friend Larry Smith and Richard Levick.
“Meet reporters and journalists personally. It’s easier to get good press from people who know you.”
That kinda says it all.