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PowerPoint: The Good, The Bad and The Awful

Posted in Marketing Tips

Last fall I made a presentation on lawyer marketing at a plaintiff’s bar association conference. I worked very hard at minimizing the number of PowerPoint slides I used and the number of words on each slide, because I really do believe that less is more. I shouldn’t have bothered, since my audience was obviously use to slides ad nauseam which contained WHOLE sections of the Code of Federal Regulations. Hopefully, my presentation offered some relief at least.

Being a big fan of Jim Calloway’s Law Practice Tips Blog, it was good to see his post “Power Point Tips and Resources.”

I particularly liked the link to the YouTube video by comedian Don McMillan on “Life After Death by PowerPoint” which brought back memories of last fall, and really lightened up my day. It runs just under four minutes, and definitely worth viewing. It’s a hoot – and educational at the same time.

Jim’s post contains links to some of the gurus when it comes to PowerPoint presentations. Check them out the next time you are putting a presentation together.

I’ll be checking out these tools for my next presentation. Thanks Jim, as always.

  • Great post. Although you highlighted Garr’s blog, I highly recommend his book. I am currently reading it for the 2nd time (and it’s only been out a couple of months).

  • Nice post. Less certainly is more. Powerpoint is only a tool to help the audience understand what the speaker is saying. The primary focus should always be on the outcome of the presentation and then deliver the minimum amount of information needed to achieve that outcome.

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