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Category Archives: Marketing Tips

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Client Communications are Still Critical to Marketing

Posted in Client Communications, Marketing Tips

There are many ways lawyers communicate with clients. Whether subtly or otherwise, they do so through their actions, as well as inactions. And either way, these “communications” (or lack thereof), all have a direct impact on the firm’s marketing success. Brian Callan, a practice management advisor with AbacusLaw, sent an email article, with a play… Continue Reading

Send Printed Holiday Cards, Not E-cards

Posted in Marketing Tips

The matter of whether to send printed holiday cards instead of e-cards is one that I feel very strongly about. It is not unlike my view about sending handwritten Thank You notes, instead of emails when expressing gratitude or congratulations to someone. I’ve written and spoken about the topic many, many times on this blog… Continue Reading

Public Speaking: Don’t Wing It!

Posted in Marketing Tips

No matter how many times you have given the same basic talk, always practice before giving it the next time.  I have given a similar marketing speech many, many times.  Occasionally, I have not practiced beforehand and I fell flat.  I was uncomfortable, and at times, tongue-tied. So, I never give a talk without adding… Continue Reading

Encore: Kane’sTop Ten Marketing Tips

Posted in Marketing Tips

Due to my holiday vacation, I decided on another encore presentation of my top ten marketing tips which I first did in 2006. They are just as accurate today as they were then. The only difference would be the increased role of social media today in both networking and writing opportunities.  That notwithstanding, I hope… Continue Reading

How To Get Over Writer’s Block

Posted in Marketing Tips

For almost 9 years now I have been writing this blog, and I concede that there may have been a “few” times when I encountered writer’s block. Okay, lots of times. Thus, when I ran across a blog post by Gary Kinder on the topic, it caught my interest.  Kinder conducts writing programs for law… Continue Reading

Two Key Words for Increased Success

Posted in Marketing Tips

How often do you forget to say “Thank You?” Personally, I stand guilty of this omission occasionally myself. Okay, okay, I know it’s hard to believe, but it does happen. Roy Ginsburg had a post on Attorney at Work awhile back where he talks about mistakes made by job seekers’ in failing to thank the… Continue Reading

Marketing Litigators

Posted in Marketing Tips

Although there are some differences in how to market litigators, there are things that work for transactional lawyers that also work for those who try cases for living. The question as to how to promote a litigation practice was put to three members of LMA whose response in “Marketing a Litigation Practice?” appeared on Attorney… Continue Reading