Header graphic for print
Legal Marketing Blog A blog dedicated to lawyer marketing in any size law firm

Category Archives: Marketing Tips

Subscribe to Marketing Tips RSS Feed

Return Phone Calls, NOW!

Posted in Client Communications, Marketing Tips, Prospecting for Clients

Okay, maybe now is not possible or realistic.  But, ASAP should be your mantra. Especially for clients, but really everyone.  Yes, that means even those you do not want to speak with. Monday’s meditation from 365 Marketing Meditations: Daily Lessons For Marketing & Communications Professionals, by Larry Smith and Richard Levick of Levick Strategic Communications, has a simple mandate:… Continue Reading

Litigators: Prepare for Fixed Fees

Posted in Marketing Tips, Prospecting for Clients

When flat or fixed fees started to be bantered about in the last few years, partners in several of my firms said: “Won’t work for litigation, since it is too unpredictable.”  Well, welcome to the new world. A recent article by Catherine Ho that appeared on The Washington Post’s “Capital Business” raised the question about… Continue Reading

Hey, Do You Want To Be A Great Lawyer?

Posted in Marketing Tips

In today’s competitive legal world, it is more important than ever to be a GREAT lawyer. That has less to do with your law school credentials than you may think.  Of course clients want great results when it comes to their legal matter. Yes, your capabilities matter in that regard. And in the good old… Continue Reading

Publicity vs. Advertising

Posted in Marketing Tips

It is not a bad idea to remind ourselves once and awhile about the differences between advertising and publicity. I’ve written on the topic several times and reference a couple of them with links below.  It’s important to keep in mind that (good) publicity is more effective than advertising, because someone else is quoting you… Continue Reading

Client Communications are Still Critical to Marketing

Posted in Client Communications, Marketing Tips

There are many ways lawyers communicate with clients. Whether subtly or otherwise, they do so through their actions, as well as inactions. And either way, these “communications” (or lack thereof), all have a direct impact on the firm’s marketing success. Brian Callan, a practice management advisor with AbacusLaw, sent an email article, with a play… Continue Reading

Send Printed Holiday Cards, Not E-cards

Posted in Marketing Tips

The matter of whether to send printed holiday cards instead of e-cards is one that I feel very strongly about. It is not unlike my view about sending handwritten Thank You notes, instead of emails when expressing gratitude or congratulations to someone. I’ve written and spoken about the topic many, many times on this blog… Continue Reading

Public Speaking: Don’t Wing It!

Posted in Marketing Tips

No matter how many times you have given the same basic talk, always practice before giving it the next time.  I have given a similar marketing speech many, many times.  Occasionally, I have not practiced beforehand and I fell flat.  I was uncomfortable, and at times, tongue-tied. So, I never give a talk without adding… Continue Reading

Encore: Kane’sTop Ten Marketing Tips

Posted in Marketing Tips

Due to my holiday vacation, I decided on another encore presentation of my top ten marketing tips which I first did in 2006. They are just as accurate today as they were then. The only difference would be the increased role of social media today in both networking and writing opportunities.  That notwithstanding, I hope… Continue Reading