If looking at your email inbox makes you feel overwhelmed and anxious, then you’re in the same boat as most of the lawyers we work with. Good email management is an underrated skill, but it can free your mind up for more important pursuits. However, if you’ve never tried to come up with a system
4 Easy Tips to Make Your Videos Look Great
All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.” —Tom Peters in Fast Company
We’ve said it many times – video is a great way to
Stop Taking Cases You Dread! The Secret to Hooking Your Dream Clients
Ask for what you want and be prepared to get it!”—Maya Angelou
We have a secret to share with you. It’s a big secret — something even lawyers who have worked decades in the business don’t know. Are you ready? Here it is: You don’t have to take cases you hate in order to keep
Get More Referrals (It’s the Easiest Way to Increase Your Bottom Line!)
Never throughout history has a man who lived a life of ease left a name worth remembering.”
—Theodore Roosevelt
The more often you remind your network of who you are and what you do, the more likely they are to think of your firm when the opportunity for a referral comes up. As it is
Take the Awkwardness out of Asking for Testimonials: How to Get Positive Reviews for Your Firm
The key is not the will to win… everybody has that. It is the will to prepare to win that is important.” —Bobby Knight
Do you ask your clients for testimonials? Maybe you don’t because you’re worried it will make you look needy. Or maybe you do, but you drag your feet through the process
Business Development: Ideas to Get You Thinking
IDEAS. Some are great—they found the New World and they put a man on the moon. Some are not so great—they came up with the New Coke and Chia Pets. But I do know one thing for sure, without an idea you can’t get too far. So, I want to share five posts from the
5 Steps to Creating a Profitable Email Newsletter
Sending out an email newsletter is one of the best ways to stay in touch with your network, build your brand, bring in leads, and generate referrals. This is common knowledge among owners of solo and small law firms, but many of them still don’t hit the send button — why?
Well, if you’ve never
Don’t Dismiss the Email Newsletter (It’s More Powerful Than You Think!)
When we pitch email newsletters to our clients, we’re often met with the verbal equivalent of an eye roll. You know the arguments: “Nobody wants another email in their inbox,” “No one is going to read my email newsletter,” and “I hate getting email newsletters — when I do, I put them in the trash
7 Networking Ideas and Tips for Attorneys
Networking is about nurturing relationships. It’s about being visible through email, blogging, social networking, and of course, in-person! Even if you have other marketing efforts in place, nothing beats getting some boots on the ground and ingraining yourself in your community. If you’re not sure where to start, here are several options!
1. Social Media
Elevate Your Brand by Diversifying Your Content
Content is king, right? If your website and social media profiles are stagnant and haven’t been updated in a while, you’re losing out on thousands of dollars in business. Why? Because people are looking for information.
We believe the content you produce should include evergreen, practical information that your visitors can come back to over