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Legal Marketing Blog A blog dedicated to lawyer marketing in any size law firm

Networking During the Holidays

Posted in Client Communications, Marketing Tips

With the crush of year-end and the busyness of the holidays, I decided to post an encore of a
holiday post I did on December 18, 2007 on reaching out to clients and referral sources by telephone (at least) during the holidays. Personal attention is better than (but not to the exclusion of) holiday cards. Here it is:

Work Your Network During the Holidays

It’s a good idea to touch base with contacts within your network during the holidays. It’s even
better than sending holiday cards. Pick up the phone and reach out to everyone you know (okay,
if you are THAT popular, not everyone) and wish them a happy holiday season. It especially
makes sense to at least speak to every referral source and client, including those you haven’t
done work for lately or received a recent referral.

And talking about networking, I thought I would call your attention to a post I did in December
2005 entitled “Ignore Your Friends At the ‘Business’ Holiday Party.” The premise of that post
was that you can get together with your friends anytime, so use business-related holiday parties
as productive networking and business development opportunities that you can cultivate further
during the next year. Give that post a look if you are interested in reading more of my thoughts
on that subject.

Again, Happy Holiday(ing) everyone!