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Legal Marketing Blog A blog dedicated to lawyer marketing in any size law firm

If You Are Breathing, You’re Marketing!

Posted in Marketing Tips

Okay, that’s another of my infamous generalizations. But stick with me a second. I really do believe that everything a lawyer does – at least as s/he interacts with another human being – is marketing.

I was reminded of this basic, fundamental principle when it comes to developing business in any personal services arena when I came across my friend Dan Hull’s post “When you work, you are marketing” over at What About Clients? blog wherein he refers to Rule 6 (his favorite) of his 12 Rules of marketing. It is definitely worth a read.

And here is an earlier post of mine on the same topic:

“Everything You Do as a Lawyer is Marketing”

Take a look.

  • I read through both of those posts and I agree with the theories for the most part. I think that in general, life is about selling yourself to others. And for lawyers, you are selling your skills and knowledge to everyone you meet because anyone can be a client.

  • “If You Are Breathing, You’re Marketing!”

    Posted by Tom Kane: ?kay, that? another of my infamous generalizations. But stick with me a second. I really do