With the crush of year-end and the busyness of the holidays, I decided to post an encore of a holiday post I did in 2007 on reaching out and touching clients and referral sources by telephone during the holidays. Personal attention is better than (but not to the exclusion of) holiday cards. Here it is:
December 18, 2007
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Work Your Network During the Holidays
It’s a good idea to touch base with contacts within your network during the holidays. It’s even better than sending holiday cards. Pick up the phone and reach out to everyone you know (okay, if you are THAT popular, not everyone) and wish them a happy holiday season. It especially makes sense to at least speak to every referral source and client, including those you haven’t done work for lately or received a recent referral.
And talking about networking, I thought I would call your attention to a post I did in December 2005 entitled “Ignore Your Friends At the ‘Business’ Holiday Party.” The premise of that post was that you can get together with your friends anytime, so use business-related holiday parties as productive networking and business development opportunities that you can cultivate further in 2008. If interested in reading more of my thoughts on that subject, give that post a look.
Again, Happy Holiday(ing) Everyone!