You Can Learn A Lot About Marketing From Your Dog
You might ask how I could make such a statement when most dogs, including my Chocolate Lab Sugar, spend most of their day sleeping. Normal people wouldn’t think that you could learn a lot about developing business from spending 90% of your time viewing the inside of your eye lids.
But, ALAS, Joey Asher does just that in his insightful article that appears in yesterday’s Small Firm Business newsletter. He shares some public speaking tips he picked up from his dog Balou.
They include traits that both Sugar and Balou share:
- Displaying a lot of passion,
- Making great eye contact,
- Winning love by giving (tons) of love.
As Joey points out, Balou (and you too can) “do a lot wrong (and get away with it) if you establish a great rapport.” You can overcome a lot of things that might be wrong with your speech, if you have established a great connection. Pretty smart stuff from a dog that sleeps all day.
http://www.legalmarketingblog.com/admin/trackback/198568
A nice analogy. I like the public speaking article too -- a good way of explaining marketing and public speaking issues to some of my team. It is certainly in line with the core part of my firm's marketing strategy this year -- building relationships. As a result can I put expenses for my chocolate lab, Rosie, down on my tax return as a marketing consultant?
Tom's comment: What a GREAT idea. I always knew that my Sugar was a real asset!
Displaying a lot of passion, making great eye contact, and winning love by giving (tons) of love, coupled with offering a great service/product by a company! Oh man, I am all yours.
