April 6, 2006 Posted By Tom Kane
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Survey: Web Sites Result In More Legal Work

In this month’s Law Practice Today there is an article by Bob Weiss in which he reports, based on his firm’s 2006 survey, that 82% of the 119 responding firms have received legal work as a result of their web site.  It was only 51% in the 2004 survey.

Other results include:

  • Seminars and presentations fell to second place among the most effective marketing tools with only 55% of firms reporting gaining legal work from such activity (down from 77% in 2004), 
  • Twenty percent of firms are utilizing search engine marketing techniques (no firm reported doing so in 2004),
  • The search engine marketing techniques that lead to “a steady flow of case inquiries” include: key phrase optimization, geotargeting and click-through campaigns.

The survey validates what many are saying that more and more law firm business is coming as a result of their Internet legal marketing activities.  Is your firm an Internet player?

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