How Passionate Are You About What You Do?
In the practice of law, as in any of life’s endeavors, we are better at what we do when we feel passionate about doing it. It’s just common sense you say? How come then, we don’t chase our dreams more?
“Only passions, great passions, can elevate the soul to great things.” Denis Diderot (French author and philosopher, 1713-1784)“Passion is the element in which we live; without it, we hardly vegetate.” Lord Byron (English poet and satirist, 1788-1824)
One way to chase your dreams in the legal profession is to start seeking, via your legal marketing efforts, the type of practice you most enjoy doing, for the clients you would like to help. I have covered this topic before in several posts (here, here, here, and here), but I came back to the theme because of a post by John Jantsch at Duct Tape Marketing entitled “Passion is a Wonderful Branding Tool.”
And, of course, it is! Think about it. Would your law firm marketing be helped by having an image or reputation (brand) of being passionate about what you do? Wouldn’t it be great if the people who know you were spreading the word that “Jane Lawyer is so darn passionate about helping her clients (fill in the blank)?”
The answer is just common sense, isn’t it? Sooooo, where is your passion?
So true Tom.
I believe Passion is the primary ingredient for success in life and in work. Without it, we simply go through the motions, and our customers, clients and employees suffer right alongside us.
Whether you are an entrepreneur, business owner, C-level executive, director, manager or wannabe leader, leading with your heart, passion, and caring for the bottom line are good for you, good for your shareholders, good for your employees and good for your customers.
Because attitudes become deeply imbedded within cultures, the challenge for well-established businesses who fail to engage and embrace people-centrism far exceeds that of newer businesses who build from the inside out and established businesses that understood and continue to understand that business success follows on the heels of passion for what you do and for what your business does for people. Those who build from the inside out with passion, engage everyone they touch: a key component to business success.
Spread the passion through your employees with frequent communications and by letting people know they are the most important part of your business—not revenues, not products or services, but people. When the passion is shared and rewarded, it and your business have the chance to grow like Topsy.
