How Staff Can Help Market Your Firm
Most firms overlook the potential that exists within their staff to help with the firm’s marketing efforts. Your non-legal staff can assist in marketing your firm by:
• Reviewing rolodex to identify contacts for lawyer to reach out to
• Reminding lawyer to communicate with clients and referral sources
• Drafting Press Releases
• Drafting letters to clients and referral sources
• Returning phone calls for lawyer
• Tracking how work comes to firm – to identify areas to focus on
• Scanning newspapers, etc. – for info of interest to or about clients, and other contacts
• Trying to help client rather than just take message
Your staff can be a real asset to the firm’s marketing effort if you encourage and empower them.
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