Part III: Small Firm Marketing Survey Details
In today’s installment of my review of the small firm marketing survey commissioned by LexisNexis® Martindale-Hubbell® and conducted by Harris Interactive®, I want to concentrate on the respondents perception of what marketing activities they consider valuable.
Perceived Value of Various Marketing Tools:
The marketing tool considered most valuable by is law firm web sites according to 89% of respondents. Other top marketing tactics perceived to be valuable include:
• Printed/Online Legal Directory Listings – 85%
• Public/Media Relations/Writing Articles – 79%
• Giving/Hosting Seminars – 78%
• Client Meals/Entertainment – 75%
• Print/Online Yellow Pages – 68%
• Event Sponsorships/Community Events – 68%
• Referral Services – 51%
Not surprisingly, younger respondents (under 34 years of age) value Internet-related marketing over their older counterparts in terms of firm web sites, sponsorships on legal web sites, and paid-per-click placements.
NEXT: What marketing activities the survey did not address.
what do you think they mean when they refer to "referal services?"
If this refer to referals from other lawyers, then this number seems really low...
if it refers to services that provide referals.. then it makes more sense.. does the survey indicate what this figure represents.
Ben
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Tom's Response:
Ben, it appears that the survey was referring to "referral services" that the lawyer pays for. Also, it states that solo's spend more on referral services than do larger firms (by 5% to 3%).
Tom
