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Legal Marketing Blog A blog dedicated to lawyer marketing in any size law firm

How Staff Can Help Market Your Firm

Posted in Marketing Team, Marketing Tips

Most firms overlook the potential that exists within their staff to help with the firm’s marketing efforts. Your non-legal staff can assist in marketing your firm by:
*Reviewing rolodex to identify contacts for lawyer to reach out to
*Reminding lawyer to communicate with clients and referral sources
*Drafting Press Releases
*Drafting letters to clients and referral sources
*Returning phone calls for lawyer
*Tracking how work comes to firm – to identify areas to focus on
*Scanning newspapers, etc. – for info of interest to or about clients, and other contacts
*Trying to help client rather than just take message

Your staff can be a real asset to the firm’s marketing effort if you encourage and empower them.