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Legal Marketing Blog A blog dedicated to lawyer marketing in any size law firm

Category Archives: Marketing Plans

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Marketing Planning is Just the Beginning

Posted in Marketing Plans, Marketing Tips

Marketing meetings are important. But sometimes they’re just an excuse for inaction. Talk is cheap. Buy-in and action are key. I have attended many a marketing meeting over the years, and unfortunately, many have resulted in inaction. My friend Larry Smith and Richard Levick of Levick Communications wrote 365 Marketing Meditations: Daily Lessons for Marketing… Continue Reading

Develop the Clients and Practices You Enjoy!

Posted in Client Communications, Marketing Plans, Marketing Tips, Prospecting for Clients

Lawyers should do the kind to work they enjoy and for the clients they like. Duh, you may say, thinking that that is a simplistic and obvious statement.  Not so fast.   That may be the ideal, but not often accomplished. According to David Maister in his famous book True Professionalism (pages 23-24) he found in… Continue Reading

Lawyers’ Biggest Marketing Problem:  Implementation

Posted in Marketing Plans, Marketing Tips, Prospecting for Clients

In my 30 years in this business, I have found that lawyers are pretty good at planning marketing activities. With guidance, even in the early days, some were enthusiastic about putting a plan together. Maybe it was the challenge, possibly, as time went on, more attorneys recognize the need for developing business, as they realize… Continue Reading

How To Get New Business NOW!

Posted in Marketing Plans, Marketing Tips

I was intrigued by post I ran across on Attorney at Work in which several marketing consultants offered their views on what was advertised as the “the best way to get paying client work right NOW.” Although there were many good business development tips provided, I was disappointed somewhat because only one consultant, Gerry Riskin,… Continue Reading

Forget About Marketing Plans

Posted in Marketing Plans, Marketing Tips

It may not seem fair that lawyers must be both salespeople and producers of the legal product, but that is the nature of professional services.  More lawyers today buy into the need to contribute to their own survival.  Of course, they are the ones motivated to develop business.  Those who aren’t need only to have… Continue Reading

10 Ways to Get Your Business Development Efforts Working

Posted in Marketing Plans, Marketing Team, Marketing Tips, Prospecting for Clients

Read a post on the Cordell Parvin Blog about the reasons your client development efforts may not be working. I’ve heard lawyers complain over the years how they are doing “stuff,”, but nothing seems to happen. I’ll put a different twist on Parvin’s post by suggesting ten tips (using his thoughts) you can use to… Continue Reading

Top 2012 Goal: Client Retention

Posted in Marketing Plans, Marketing Tips

As 2011 winds down (this year seems to have particularly flown by), it is time to start setting goals for next year. Since approximately 80% of law firm work comes from existing clients (in the form of new work or referrals) or other referral sources, client satisfaction and retention (except for criminal defense, PI and… Continue Reading

Coaching or The Buddy System

Posted in Marketing Plans, Marketing Tips

What I especially like about Seth Godin is his pithy posts which plant plenty of powerful (p)ideas in my pons (part of brainstem). Okay, I didn’t do that well on that one, but heck it’s only Tuesday. The point is that his recent brief post about “The Buddy System” got me thinking about a modified… Continue Reading