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Say “Thanks” To Everyone Who Helps Your Business

Posted in Client Communications, Marketing Tips

Today a ran across one of the shortest posts I’ve seen by a blogger of some stature, and the post said soooooo much in so little space. The gist of it is one word "Thanks" in cursive. A mere 34 words rounded out the post.

I’ve been a fan of Gerry Riskin and his Amazing Firms, Amazing Practices blog for a long time. His latest post addresses the issue of appreciation, and that law firms should not assume that clients know that they appreciate their business. Firms need to extend "Thank You’s" to make sure they know. That is also true for referral sources or other individuals who help you in your business.

Sending a handwritten Thank You note has long been part of my advice to my clients, and I’ve posted on the practice many times over the years, most recently here.

It is true, as Gerry points out, that it is one way to “separate yourself from the masses” since too few people take the time to send such notes.

  • http://www.rootorange.com Jonathan Corrado

    From experience, the best relationships are with those lawyers who recognize simple pleasantries such as a “thank you,” and who, despite their busy schedule, recognize and appreciate the time we invest into such relationships.

  • http://www.julienanderson.com Julien Anderson

    In an area where service is expected, it should be given. Not only should it be given, but all inclusive as well. Once you have served your client, and served him well, the words “thank you” will come off like a nice glass of cold milk after devouring a piece of chocolate cake! Both represents the completion of something that went down right and went down good 

  • http://bestlawnow.com Benz

    In an area where service is expected, it should be given. Not only should it be given, but all inclusive as well. this website helps.

  • http://www.RabbitRouser.com Lori Saitz

    Just came across your blog and this post, Tom. Right on! Isn’t it amazing how good manners has become a differentiating factor for businesses?
    Good job in recognizing that it’s not only about thanking clients, but referral sources too, as so much of a practice’s success depends on them.