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Legal Marketing Blog A blog dedicated to lawyer marketing in any size law firm

Now, More Than Ever, Talk With Your Clients

Posted in Client Communications, Marketing Tips

Two recent surveys really point out how important it is for law firms to stay very close to their existing clients. Not only by communicating constantly, but seeking feedback on how the firm is doing.

Why?

Because clients, especially in-house counsel, continue to be concerned about the costs of outside legal services. As a result, both surveys tell us that corporate counsel are going to bring more legal work in-house and fire outside law firms:

Accordingly, it behooves (gosh can’t remember last time I used that word) firms to stay very close to clients, so they are not one of the firms impacted by such moves.

Maybe that is why more firms are hiring or have dedicated in-house persons focusing on seeking client feedback.  Best to know if there are issues that need to be addressed before your firm is one of those shown the door.

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