Lately, I’ve been trying harder to do a better job of looking people in the eye when I talk with them. It seems that they in turn are more attentive and appreciate the effort to focus on them.

Bruce Allen over on the Marketing Catalyst blog has a post this week about how “a simple thing like eye contact” makes all the difference in how it makes one feel. It really can make a person feel like they are the “most important person in the room at that moment.”

It may not be the easiest skill to pick up, if you are new at concentrating on making eye contact, but I agree with Bruce that “you will be amazed at how quickly you gain new friends and business allies."