Header graphic for print
Legal Marketing Blog A blog dedicated to lawyer marketing in any size law firm

Category Archives: Client Communications

Subscribe to Client Communications RSS Feed

Send a Thanksgiving Day Card!

Posted in Client Communications, Marketing Tips

It isn’t too late to send a Thanksgiving Day card, at least to key clients.  Why?  As I have commented before, it has several benefits: Avoids religious connotations for those sensitive about such things; You beat the holiday crowd; Don’t get lost in said crowd; and Most importantly, you can, in a truly meaningful way,… Continue Reading

Develop the Clients and Practices You Enjoy!

Posted in Client Communications, Marketing Plans, Marketing Tips, Prospecting for Clients

Lawyers should do the kind to work they enjoy and for the clients they like. Duh, you may say, thinking that that is a simplistic and obvious statement.  Not so fast.   That may be the ideal, but not often accomplished. According to David Maister in his famous book True Professionalism (pages 23-24) he found in… Continue Reading

What the Heck Does “Adding Value“ by Lawyers Really Mean?

Posted in Client Communications, Marketing Tips

There’s a lot of talk these days about lawyers adding more value to their client representation. Particularly because of competition, client demands, and the state of the legal industry, adding value REALLY is important. Just providing a legal product is not enough.  But it begs the question what adding value really means. Jim Calloway, director… Continue Reading

Client Letter to New Outside Counsel – Part II

Posted in Client Communications, Legal Fees, Marketing Team, Marketing Tips

Last week I wrote about the fictitious client letter sent to the recently retained outside law firm, wherein the general counsel sets forth his expectations.  As noted in that post, the “letter” was brought to us by Bob Denney in one of his Legal Communiqués. ’s Legal Communique, wherein the law firm is admonished/warned about… Continue Reading

Visit Clients, Period!

Posted in Client Communications, Marketing Tips

Whenever I get writers block, I like to look at my old standby source of inspiration, 365 Marketing Meditations: Daily Lessons For Marketing & Communications Professionals authored by my friend Larry Smith and Richard Levick at Levick Strategic Communications. As I have preached, preached, and yes preached some more over the past 10 years, the… Continue Reading

How to Seek Client Feedback

Posted in Client Communications

Well, 2015 is almost here. Time to plan your business development strategies for the coming year. One simple one (albeit a feared one by some lawyers), involves seeking feedback from clients to ensure (or improve) the quality of legal services provided. No one needs to be reminded of how tough and competitive the legal marketplace… Continue Reading

Do Your Clients “Love” You?

Posted in Client Communications, Marketing Tips

If I had a penny for every time lawyers have said “my clients love me,” I’d be….well you know. The problem is that often lawyers do not understand. They assume, based on their continuing to receive work and not having heard about serious concerns, that everything is hunky-dory. Richard Levick at Levick communications in a post on… Continue Reading

Who Gives a Darn If Clients Are Satisfied?

Posted in Client Communications, Marketing Tips

Apparently not too many firms according to an online “Leadership Matters” survey (a collaboration of TheRemsenGroup and Sterling Strategies) reported on the Managing Partner Forum this week. The survey sought data on individual lawyer contributions to their firms in the areas of financials, client satisfaction, people development, and firm processes/procedures. What particularly caught my attention… Continue Reading

Return Phone Calls, NOW!

Posted in Client Communications, Marketing Tips, Prospecting for Clients

Okay, maybe now is not possible or realistic.  But, ASAP should be your mantra. Especially for clients, but really everyone.  Yes, that means even those you do not want to speak with. Monday’s meditation from 365 Marketing Meditations: Daily Lessons For Marketing & Communications Professionals, by Larry Smith and Richard Levick of Levick Strategic Communications, has a simple mandate:… Continue Reading